Search Engine Optimization

What is SEO?


“Google it” is a simple two word phrase that may be the most used phrase in the world. When someone follows this command a chain of events is set in motion in the virtual space. The chain of events that is set in motion to throw up search results is at the heart of search engine optimization (SEO). SEO is a technique search engines use to sift through the myriad of information available on the web to present the most relevant topics related to the search query. It recognizes the words present in the query and seeks out pieces of information that hold these words. The search engine is optimizing results that match the query. Businesses use SEO as a powerful tool to drive traffic to their websites to increase their opportunities to convert traffic into sales.

Our SEO Approach


Our approach to SEO is guided by our immense experience in providing SEO driven content to our long list of clients. Fundamental to SEO is keyword research. We interact with you to understand your business and identify key words that are relevant to your business. Then we scour the World Wide Web to look for what words are thrown up often on search engines. We then create a shortlist of these words and use them in content so that when a search query is made the chances of your website appearing at the top of the result page are high. We follow a structured approach as follows

  • We start with the most fundamental task in SEO which is keyword research. Remember we have to wade through the billions of pieces of information stored on the World Wide Web. We have perfected the art and science of searching for information in the virtual world through our keyword research techniques
  • The next step we take is to do a technical analysis of your website. We need to know how technically sound your website is. How fast does it load? How is your internal linking done? Is your URL search engine optimized? Is your website designed for SEO? Are all your unwanted web pages removed? Are there any duplicate pages on your website? Have you indexed your website adequately? Are your keywords not performing efficiently? We go into details in a technical audit to understand various parameters for us to take corrective action wherever necessary
  • Relevancy is a key element of SEO where we check on the search term and its relevance to the content of your website. Your website loses its importance if your content does not match the key words inputted in the search
  • Reputation of your company is directly related to your customer interaction and service. These could include all kinds of information posted on your website and elsewhere that is directly related to your brand. We do a thorough review of such issues and recommend suitable strategies to overcome issues, if any
  • What do search engines do to websites that post worthwhile content, feature unique content, are optimized and have well indexed pages? They increase visibility. This helps websites in a competitive scenario where each search engine has its own exclusive algorithms. A good well organized website gets captured by search engines naturally


Benefits of SEO


SEO is an excellent way of attracting new prospects to your business in an unpaid and natural way. Good SEO content attracts visitors through search engines when they input their search terms. SEO is perhaps the most cost efficient form of acquiring customers. SEO analytics help you fine tune your website to become more efficient. With SEO visitors trust your website more when they see your name upfront on search results. SEO is a sure way of thwarting competition. SEO helps you to acquire a large customer base quickly whom you can convert to paying customers. SEO gives you an opportunity to collect data on customers. You can then formulate strategies to tap them.

SEO Services


We are equipped to provide you with a host of SEO services. We focus on each element of the SEO paradigm. We have gained tremendous experience in the promotion of clinics through digital media where SEO is a specialty for us. We have been rendering SEO consultancy services to a variety of healthcare services. We do a thorough analysis of your position in the industry in relation to your competitors especially in the digital arena. We then develop a SEO strategy most suited to your requirements. We undertake research and analysis on keywords that matter to your clinic. We look at the technical issues such as loading of pages and the basic design of the website. We then evaluate relevancy and reputation elements of SEO in relation to your website. We look at on page optimization and how it fares on the search engine results. We specifically check for keyword density, keyword placement, Meta tags and HTML code. Hierarchy and web structure are key to successful SEO strategy. We ensure the information on your website is organized in a hierarchical manner for easy navigation. With a good hierarchy we will create a URL structure that mirrors the navigation hierarchy. In short, beneath the glamour of the colors and images, fonts and graphics we give you a website structure that enhances user experience. We believe that an excellent structure is paramount to rich user experience.

What We Can Do With SEO for Your Clinic


Websites offer opinions, analysis, focused content, general content, information on products and services, images and videos and audios. When billions of pieces of information are found in the virtual space manual searching is out of the question. Thus, we use machines to search electronically although the input for search is controlled by humans. SEO is the art and science of putting your website in the forefront of any search result. Our SEO strategy takes into account the design of the website which would help place your website higher on the search engine ranking list. Your website gets more hits when placed in a higher rank than other websites and consequently you get more prospects to convert to your clinic.

For Getting Higher Ranking in Google, We follow Both ON Page and OFF Page SEO Techniques




ON-PAGE SEO

ON-Page optimization includes optimizing a website internally like its content, URLs, Device friendliness, adding keywords, mobile-friendliness, and many more. So that it ranks higher on search rankings for the specified targeted keywords search.

Also note that ON-Page SEO methods are very critical and crucial, as they make your website more attractive and appealing to the users as well as the search engines and once search engines start recognizing your website then it automatically starts promoting it.



OFF-PAGE SEO

OFF-Page SEO services are the work that is done separately from the website means it is completely segregated from the website. Just like in elections it is all about hype like that this practice is done to increase the awareness of your website.

This type of SEO process deals with things that affect the perception and general of your company and brand in organic search results. Popularizing your links and bringing people's attention towards your business and brands is a common practice of the OFF-Page SEO process. A good SEO service provider must always take care of all these mentioned points.

Digismart Physiomatica SEO professionals have a good understanding of both techniques like link building, Mobile-friendliness, Content Optimization, and many more. We take care of all the activities regarding the promotion of your website via ethical and effective methods that lead to an increase in organic traffic and overall visibility of your business among the search engine's results.

SEO Audit For The Website

Our team conducts an in-depth SEO-audit, thereby understanding the errors,flaws in your website and also form the desired goals and target to prepare a final audit report.

Understand The Business Goals

Everyone has different goals for their business, we ask you lots of questions to figure out your exact needs and then we prepare a final strategy to achieve those goals.

SEO Optimization

After auditing your website and taking your requirements now we start the actual optimization of your website. We do it by adding

Mobile Friendly Websites

With the increasing number of mobile phone users nowadays, to establish a successful business you need to have a website that performs well across any kind of platform.We help you to optimize and make your website responsive according to mobile phones.

Increase The Traffic

Traffic and customer attention is everything when it comes to business. We help you to grab the eyeballs of customers by adding valuable and informative content in your website and doing off page optimization to increase the speed of your website.

Social Media

Create a business profile on social media and share informative content with attractive images to increase brand awareness.

Benefits Of Seo Optimization




BRAND AWARENESS:

To grow your Business online, Branding is more important for visibility in the marketplace. SEO increases your brand value to reach the audience to know well about your business online.



BOOST YOUR RANKING:

If your website is not listed on the top in search engine, SEO technique is an important one to boost your website ranking high in search engine result page to generate leads for your Business.



RULE MARKETPLACE ONLINE

When the buyer is looking for product/services, If you are in the top position in search results you can succeed to generate the leads easily more than your competitors.



INCREASE TRAFFIC AND SALES

Through SEO we bring traffic to websites easily, optmize the website to load faster that makes the user to reach the website and through USP you can increase the sales.



MOBILE FRIENDLY

Keep your website mobile responsive , If the loading time is faster and have worthy content on your website the bounce rate will be high and it boost your ranking.



LANDING PAGE OPTIMIZATION

When the user enters into the website and gets back quickly the page ranking will be down. Optimize content, images, and videos so the audience can spend more time in the web page.



CONVERSION AND LEADS

The website is important to generate leads for your business. We make the user land on the website and make him engaged with content to improve the conversion rate.



ROI

Through SEO we bring traffic to websites easily, optimize the website to load faster that makes the user to reach the website and through USP you can

OUR PROCESS

Understand Your Business

Understanding the business needs and requirements of the customers



Keyword Analysis

Based on the Business, Product or Services, we analyze the keywords that are to be targeted.



On Page Optimization

target the keywords in URL, Meta title, description, and Image tags to boost your ranking.


Content Optimization:

Organic Search is 70% dependent on content. Having fresh content with tar getted keywords helps in ranking.



Schema Optimization

We add Local My Business schema, article schema, blog schema, video sch ema, product schema.



Mobile Optimization (AMP):

We design and develop mobile friendly websites & also create AMP pages to load faster in mobile devices