In the two and half decades of its existence, the Internet has evolved into a ubiquitous medium that has impacted the
world in no uncertain measure. It has spawned a variety of businesses all based on Internet technologies. Social media
is one among the greatest gifts of the Internet boom. Social media has become the defining moment of the early part of
the twenty first century.
Social media refers to the creation, exchange and sharing of all kinds of information using Internet technologies
including inter alia technologies in other fields such as computers, mobile phones, satellites, fiber optics and
telecommunications.
Social media today is represented by brands such as Facebook, Twitter, Instagram, WhatsApp, Google, Wechat and
Pinterest. All these brands offer platforms using web-based technologies through which users can communicate in real
time instantly. They can share any kind of information in the form of text messages, data, audio messages, videos and
comments.
The evolution of social media with its immense benefits drew the attention of marketers. They began to explore the
medium and soon created marketing programs to exploit the power of the medium. The potential of the medium for marketers
is mind boggling as evidenced by the staggering penetration achieved by social media companies. These are the four
companies that have over 2 billion users. There are other companies which have between 300 million and 900 million
users.
With this kind of penetration it is natural that marketers have entered social media in a big way and companies such as
ours are there to help you achieve your social media goals.
Each social media company has developed its own footprint to serve the requirements of users. Some examples are
One of the main planks of social media is its focus on user-generated information.
When more than 3 billion users use social media extensively it is but natural that they would be tapped by marketers to
promote products and services to them. Social media marketing is the process by which marketers use social media to
market products and services to users of various social media platforms. The process of conventional marketing undergoes
change because of the peculiar nature of the web-based technologies used by social media platforms.
The unique feature of social media marketing is the involvement of the customers or users of social media in an
interactive process often on a real time basis. This is vastly different from mass media where the communication is
one-sided. Another feature of social media marketing is the predominance of user-generated content. This is akin to a
description of democracy as “by the people, of the people, for the people.” The body of users of social media create and
share content amongst themselves with stimuli coming from marketers of products and services.
It is a matter of record that millions of users take to using social media not on a daily basis but on a minute to
minute basis. The sophistication of the technologies in making the platforms easy, simple and inexpensive to use ensures
high usage of social media platforms. Marketers can ignore the power of social media at their own peril.
Since social media platforms provide an opportunity for users to connect with others through a variety of communication channels, often in real time users tend to exchange all kinds of information. These exchanges could also involve the users’ experience of your clinic’s services or your competitors’ services. Thus, it makes sense to promote your clinic to these users and gain new customers for your clinic. Further, if you don’t engage in social media marketing you may lose out on perception of your clinic amongst users. If the experience is good then you are missing out on leveraging the goodwill. If the experience is bad then you are missing an opportunity to isolate these and take corrective action.
Our social media resources encompass a wide range of social media evaluation tools that we use to create a social media
strategy for your clinic. The strategy is then used to mount a social media program that gets implemented on various
social media platforms. We use a coordinated approach that not only is uniform through various platforms but also
complements your non-digital marketing efforts.
We provide you with optimized social media profiles to enable your clinic to feature at the top in search engine
results. Our profiling service is top class comprising keywords, up to date company information, and information on key
personnel, contact information and social profile. We give your clinic a unique social profile which the users can
empathize with readily. We also in consultation with you devise strategies for implementation on specific social
platforms such as Facebook, Twitter and Instagram.
Our social media marketing tools help us to promote your clinic in select websites and social media platforms. We use
the analytics tools available on social media platforms to fine tune your message. We use a judicious mix of
user-generated content and content developed for your clinic to promote your services.
We are privy to a host of social media monitoring tools that we use to manage your social media activity. We measure
your reputation and believe reputation is as important as your service. By using the social media monitoring tools at
our disposal we create public relation exercises to enhance your reputation. We can create specific programs to suit
specific goals set by you.
We have committed time and effort to build resources in the area of social media marketing. We have understood the
nuances of using web-based technologies and use this understanding to help you mount a social media program to bring
customers to pay for your products and services.
Physiomatica